Case Study: Children’s Orchard – Sterling Heights, MI

The Challenge:
Children’s Orchard was spending $800/month ($500 on ads + $300 for management) trying to bring in new customers. But after a full review, we found that 85% of the ad budget was going toward people already familiar with the store (searching for terms like “Children’s Orchard”) — not new, local shoppers.

Our Solution:
We created a simple, effective strategy focused on reaching parents who had never heard of the store but were actively searching for kids’ consignment shops in the area. We also lowered costs — cutting ad spend by 40% and management fees by 50%.

The Results (Since May 2025):
✅ More foot traffic from new, local customers
✅ 500% increase in clicks from fresh searches
✅ Better performance — for less money

Stay tuned for more data insights in August!