Writing Ads That Drive Customers
Let’s be honest — writing ads can feel intimidating at first.
Most small business owners I talk to say the same thing:
“I don’t know what to say that’ll actually make someone click.”
But here’s the thing… you don’t need a marketing degree or fancy buzzwords. You just need to speak to real people with clear, simple, human language.
Whether you’re running ads on Google Ads or social media, good ad copy is what turns scrolls into sales and clicks into customers.
Let’s break down how to write ads that convert — step by step.
1. Know Who You’re Talking To
Before writing a single word, take a minute to picture the person you want to reach.
👉 Who are they?
👉 What are they looking for?
👉 What problem are you solving for them?
A busy parent hunting for affordable kids’ clothes.
A professional needing a quick haircut.
A cupcake lover craving something sweet after work.
When you speak directly to someone’s real need, your ad feels less like a pitch and more like a conversation.
💡 Example:
❌ “Shop at our store today.”
✅ “Hey parents — gently loved kids’ clothes that feel new (but don’t cost new).”
2. Keep It Simple and Clear
You don’t need a long ad to make an impact. In fact, short and clear usually wins.
Say what you offer
Say why it matters
Tell them what to do next
💡 Example for a bakery:
👉 “Fresh cupcakes made daily 🍰 Swing by today or order online.”
💡 Example for a salon:
👉 “Need a fresh cut? Same-day appointments available. Book now 💇♀️.”
✨ Your customers are busy — give them clarity, not clutter.
3. Focus on Benefits, Not Just Features
Features describe what you offer.
Benefits explain why it matters to your customer.
💡 Example:
Feature: “We sell secondhand kids’ clothes.”
Benefit: “Save money on gently loved kids’ clothes without sacrificing quality.”
Feature: “We bake cupcakes.”
Benefit: “Brighten someone’s day with fresh cupcakes — no baking required.”
✨ When people can imagine how your product fits into their lives, they’re more likely to buy.
4. Always Include a Clear Call to Action (CTA)
Never leave people guessing what to do next. A clear CTA is like a friendly hand guiding them forward.
Great CTAs are short and direct:
🛍️ “Shop Now”
✂️ “Book Your Appointment”
📍 “Visit Us Today”
☎️ “Call to Reserve Your Spot”
💡 Example:
“Fresh cupcakes made daily 🍰 Order now for pickup or delivery.”
👉 One clear action = less confusion + more conversions.
5. Write Like You Talk
The best ads don’t sound stiff or “salesy.”
They sound like you — the real business owner, talking to your community.
✨ Instead of:
❌ “We provide exceptional services to customers in the local community.”
✅ “We love helping our neighbors find what they need — fast, easy, and affordable.”
When your ad feels like a conversation, it builds trust.
6. Add Personality — That’s What Makes You Memorable
People don’t fall in love with ads. They fall in love with brands that feel human.
Show your personality — it’s what sets your small business apart.
Add humor or warmth
Use emojis (if it fits your tone)
Share your vibe
💡 Example:
👉 “Cupcakes so good, they’ll disappear before dinner 🍰 (we warned you!)”
👉 “We’re that little consignment shop where you always find something good — and it doesn’t break the bank 👗✨.”
7. Test, Learn, and Tweak
Even the best copywriters don’t get it perfect on the first try.
👉 Test a few variations:
One focused on price
One focused on benefits
One focused on emotion or urgency
Track which one gets the most clicks, calls, or sales — and do more of that.
This is how you turn guessing into strategy.
Pro Tip from Bindi & Blazers Media
When in doubt, remember this simple formula:
+ WHO you’re talking to
+ WHAT you’re offering
+ WHY it matters to them
+ HOW to take action
= A clear ad that converts
That’s it. No overcomplicating. No corporate fluff. Just real language that connects.
Final Thought: Speak to People, Not at Them
The best ads aren’t about “selling.” They’re about connecting.
When your ad sounds like you, feels like you, and speaks to the right person — you’ll be amazed at how far your budget goes.
Need Help Writing Ads That Convert?
At Bindi & Blazers Media, we help local businesses like yours create clear, personal, and high-performing ad copy — without the overwhelm.
✨ Whether you want to DIY or hand it off completely, we’ll help you:
🎯 Target the right audience
✍️ Write ad copy that connects
💰 Turn clicks into customers
